As marketing professionals, we are right in the center of great technological change. You’ve read the articles; the CMO has become an information technology job. The tools that support marketing
By Ernan Roman, ERDM Corp “The reason personas failed to achieve true personalization is that they were too simplistic to reflect the unique attributes that differentiate individual customers and prospects
“We have nothing to fear, but fear itself.” -Franklin Delano Roosevelt, 32nd President of the United States FDR spoke to something powerful in his first inaugural address. He didn’t know
By SpinGo SpinGo With more than 5,000 attendees representing more than 1,700 organizations, Silicon Slopes Summit is one of the largest business & tech conferences in the Mountain West. SpinGo,
In 1958, Reggie Judah was born an entrepreneur. While other kids were selling lemonade and taking paper routes to supplement their allowances, by the young age of 12 Reggie was
It is every service member’s family’s worst nightmare: the knock at the door of a Casualty Notification Officer accompanied by a military chaplain. We all know what it means. They
Ruth Brajevich, Chief Marketing Officer of international design firm Ware Malcomb and a member of the Internet Marketing Association’s Women’s Leadership Group, has been recognized as one of the top
By Hanna Smolan, Ytel Our new blog is live! Ask.Ytel got a face lift and we couldn’t be happier with how it turned out. As Ytel grows and changes, the
By Ernan Roman, ERDM Corp “You can’t have your channels competing against one another … The goal is to get your organization as a whole to work toward overall revenue
