In evaluating your overall choices, we used a fairly standard list of traditional and more recent marketing channels, including: print, trade shows and events, direct mail, radio, press releases, video,
[:en] Guest Andrea Ward (@awatpa) is the Vice President of Marketing for Oracle Marketing Cloud (@OracleMktgCloud). With an MBA in International Finance, Andrea has had a lengthy career in many
A BrightTALK Academy webinar with Melanie Turek, VP Enterprise Communications, Frost & Sullivan and Sinan Kanatsiz, CEO and Founder IMA The Webinar aired Live on January 20, 2015 at 10:00
By Hillary McKenzie-Cahill, Vice President of Marketing, Cayman Enterprise City How do you successfully promote a little island nation in the Caribbean, to the entire world? The Cayman Islands appears
Video is the most powerful tool available to marketers today. If you aren’t prioritizing video marketing within your portfolio, then you’re missing a big opportunity. I’ll let you in on
With today’s multiplicity of promotions, marketers must constantly innovate new methods to deliver contextual and personalized messaging to consumers. Effective marketing is no longer ‘one-size-fits-all.’ In order to combat this
By Jeanniey Mullen, Vice President of Marketing, NOOK by Barnes and Noble As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the
Internet Marketing Professionals from across the northwest gathered at Westland Distillery in Seattle last night to launch the first of 200 regional chapters of the Internet Marketing Association (IMA). The
Over the last few years, social networking has exploded in popularity. Consequently, it is now imperative for businesses large and small to maintain an online presence, in order to effectively
The Internet Marketing Association is excited to announce that former Director of Microsoft Ventures and current GM of business and corporate development at XERO has been appointed to our board
