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IMPACT13 was by all counts a success! 100% of our 98 survey respondents in the focus group said they would come back and refer to a friend.
Our day started with an exclusive tour of Zappos’ new headquarters in Downtown Las Vegas, coupled with an opening keynote presentation on “delivering the best customer” service by Tony Hsieh, CEO of Zappos. Following, IMPACT13 attendees attended a cocktail reception overlooking the Las Vegas strip at Mandarin Oriental, speakers included Justin Choi, CEO of Nativo.
The next day followed with the opening of our conference, Governor Brian Sandoval of Nevada kicked off a keynote speech on technology, economic opportunities and the business resources provided by Nevada. He was followed by Brad Rencher, SVP of Digital for Adobe, who overviewed the fast changing world of measured marketing products, one example was with his interview of TJ Marchetti, SVP of Digital for Walt Disney Studios, who gave a compelling Q&A on the benefits of “experience based marketing.” Steve Woods, founder of Eloqua took the stage next with an engaging speech on “Human experiences on the Internet and Digital Body Language”, followed by Rod Smith, VP of IBM who overviewed the fast growing market of Big Data.
Our second annual CMO roundtable was also a hit, with over 70 participants and a room packed with top intelligence, debate and best practices. The day continued with a series of top-quality break-out sessions on topics ranging from Social to Search to Email and Analytics.
The evening rang in more thought leadership speeches by Doug Carlson, founder of Fiji Water and Frederick Valleays, thought leader for Google. The magical day ended with a performance by Taylor Hicks who set the stage for an even greater ending event at Cirque du Soleil the following day.
After brunch, IMPACT13 attendees were addressed by Grad Conn, CMO of Microsoft about trends in marketing felt across enterprises worldwide. The captivating event was at the brand new Zarkana theatre provided to IMA by Cirque du Soleil.
By all counts, IMPACT13 was a success, due to the caliber of thought leadership, breakout sessions, partners, sponsors, food, venue and entertainment. In life we are all looking for experiences that captivate and change our lives. At IMA, we are consistently pushing the needle on those experiences and putting ourselves in the world of the Digital Marketer.