Knowledge Marketing Offers Integrated Approach Knowledge Marketing has introduced kmIMPACT (Integrated Marketing Platform Advertiser Connection Technology). kmIMPACT is a web-based solution designed to help publishers transform their print-centric business to
Creative Plus Analytics Means ROI Adobe Systems is bringing the cloud and “big data” to digital marketing, CEO Shantanu Narayen told CNBC’s “Squawk on the Street.” “We’ve positioned ourselves as
Yesmail Interactive Provides Holiday Report and Webinar To demonstrate the capabilities of its Market Intelligence 2.0 competitive intelligence tool, Yesmail Interactive has produced “Consumer Online Behavior Report: Developing Informed Digital
