Audience Targeting and Predictive Analytics
By Patrick Boulard, COO and Head of the IMA Research Lab, IMA In keeping with recent themes of Big Data and Analytics, content relevance and others, we felt it would
By Patrick Boulard, COO and Head of the IMA Research Lab, IMA In keeping with recent themes of Big Data and Analytics, content relevance and others, we felt it would
Love him or hate him, Frank Luntz calls it like he sees it. During my recent interview with him on the IMA Leader podcast, Luntz didn’t pull any punches when