Audience Targeting and Predictive Analytics


By Patrick Boulard, COO and Head of the IMA Research Lab, IMA

In keeping with recent themes of Big Data and Analytics, content relevance and others, we felt it would be appropriate to survey our members on whether or not they were actively segmenting their markets and targeting their audiences, and whether or not they used Predictive Analytics in doing so.

Get the February report here.

Leave A Reply