IEC Member Dan McClory, announced a 24-Episode TikTok and YouTube Series with Leading Sports Influencer THADDBOII

Brera Holdings

Global Content Creator, THADDBOII Productions to create series of Soccer-based short films Highlighting Brera’s Social Impact on Global Professional Sports

Brera Holdings PLC (NASDAQ: BREA) (“Brera Holdings,” “Brera” or the “Company”), the first publicly-listed football (American soccer) focused company in the world of professional sports multi-club ownership (“MCO”) and investment, is excited to announce a groundbreaking partnership with THADDBOII, the creative genius behind many widely celebrated shows on TikTok and YouTube.

THADDBOII has captivated the digital world with his innovative content, amassing over 225.9 million likes and over 3.5 million loyal followers on TikTok alone, where he has three billion+ views of his videos. His influence extends across social media, high school, collegiate, and professional sports, with a notable presence of 280,000 followers on Instagram and over one million YouTube subscribers. He also has helped Student Athletes get scouted for recruitment for scholarships and/or next-level opportunities.

THADDBOII Productions, in collaboration with Brera Holdings, will produce a 24-episode TikTok and YouTube series dedicated to showcasing the exciting journey of Brera Holdings’ global expansion including its social impact on the professional athletic community. This initiative promises to bring the spirit, passion, and dynamic history of soccer directly to millions of fans worldwide, by leveraging the extraordinary reach and influence of THADDBOII’s platforms and sports presence. View the series on TikTok and YouTube.

“We are thrilled to partner with THADDBOII, a true visionary whose work has inspired countless young athletes around the globe. It’s an honor to have Brera Holdings featured in a brand new sports series, with a creator that truly understands the value of social equality,” said Pierre Galoppi, CEO of Brera Holdings. “With the 2026 World Cup on the horizon, and soccer’s growing popularity in North America, this collaboration is set to introduce Brera to a vast new audience, showcasing our unique journey through THADDBOII’s engaging storytelling and creative flair.”

The series, rooted in the heart of soccer culture, is not just a celebration of the sport but a testament to the power of social media influence in bridging gaps between brands and global communities. Through this partnership, Brera Holdings aims to leverage the expanded reach, enhanced trust, and superior content quality that THADDBOII brings to the table. It’s an innovative approach that promises to increase engagement, drive traffic, and offer unparalleled visibility and branding opportunities for Brera Holdings leading up to one of the world’s most anticipated sporting events.