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By Jeff Marcoux, CMO Lead, Microsoft, and Board Member, Internet Marketing Association In a 2014 Study by CMO Partners, marketing departments who considered themselves agile were three times more likely

By Dominick Sirianni, VP of Operations, Primavera and VP Interactive Education, Internet Marketing Association As marketers, we seek to share a brand with an audience. As educators, we seek to

By Laura Petersen, Co-Founder of Student-Tutor and IMA Individual Contributor This year I have decided to embrace Twitter. And I’ve become a bit of a fan for business and personal

[:en]By Erik Leist, Internet Marketing Evangelist, Internet Marketing Association The momentum and excitement for the Internet Marketing Association’s pinnacle event, IMPACT15, has already been building. The newest addition to the

[:en]By Hilary Cahill, Vice President of Marketing, Cayman Enterprise City Dave Ward, serial entrepreneur and CEO of Meticulosity made a bold move two years ago to escape the brutal winters

[:en]By Dominick Sirianni, VP of Operations, Primavera and VP Interactive Education, Internet Marketing Association Rand Fishkin (@randfish) is the self-dubbed “Wizard of Moz.” An apt name, in 2004 he co-founded

[:en]By Dominick Sirianni, VP of Operations, Primavera and VP Interactive Education, Internet Marketing Association Victor Cho is part techie, part businessman, and part visionary. Long before becoming Evite’s CEO, Cho

[:en]By Patrick Boulard, Managing Partner, Axellium and COO, Internet Marketing Association The evolving role of the agency has been a topic of discussion for some time as the marketing function

[:en]By Mercedes M. Cardona, Contributing Writer CMO.com CMOs drive business results, and so do CEOs who “get” marketing. The “CMO Impact Study,” now in its second year, shows a relationship