By Allison Winkle, Return Path As email marketing continues to grow and evolve, mailbox providers have enhanced their acceptance criteria, relying on engagement-based metrics to identify which senders should be
“We have nothing to fear, but fear itself.” -Franklin Delano Roosevelt, 32nd President of the United States FDR spoke to something powerful in his first inaugural address. He didn’t know
By Ernan Roman, ERDM Corp “The reason personas failed to achieve true personalization is that they were too simplistic to reflect the unique attributes that differentiate individual customers and prospects
Dear IMA Member, Your business is going digital. To deliver great experiences for your customers—and turn your business into an experience business—you need to rethink everything, from strategy to operations.
By SpinGo SpinGo With more than 5,000 attendees representing more than 1,700 organizations, Silicon Slopes Summit is one of the largest business & tech conferences in the Mountain West. SpinGo,
2016 has been a year of technological innovation and adoption in the B2B marketing world. Over the span of the year the number of MarTech vendors has nearly doubled, over
Did you ring in the New Year with a ring on your finger? The holidays are one of the most popular times of the year to get engaged. To help
Digital marketing is constantly innovating. New tools and technology regularly enter the market, offering a more effective way to market to customers. But do these new technology advancements really help
Deliver better content, messaging and marketing with deep audience intelligence Nearly 80% of Americans are on social media resulting in billions of engagement-based actions every day. This rich, consumer-generated content
By Russ Artzt, Digital Associates Every brand is defined by a unique collection of trademarks, product names and other terminology, and it’s vitally important to monitor and defend these terms
