Cultivating, and then nurturing, brand loyalty have always been top priorities for marketers. No “one-size-fits-all” formula exists, however, and different companies have developed different methods to accomplish these mission-critical goals.
Guerrilla marketing, social media, blah blah blah. You’ve heard it all before. Except that guerrilla marketing is not the same thing as marketing via social media. Guerrilla marketing can, and
Small businesses who drive sales with local foot traffic know that coupons and deals help drive traffic through the door. Even service businesses know that great customer service, or asking
While contests and sweepstakes have been around for a long time, they have taken on a new life with the growth of the social web. Contests are certainly not the
Recognizing its importance is not enough to make social strategy a reality Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least
SEO, paid search and social media: for obvious reasons, it’s difficult, if not downright impossible, for companies to thrive online without them. Given their importance, one might expect that a
Adobe Systems has announced that it has acquired EchoSign, a Web-based provider of electronic signatures and signature automation. Financial details of the acquisition were not disclosed, so it’s not clear
But still more likely to address complaints to brands more directly Many social network users are using channels such as Twitter and Facebook to discuss shopping decisions and experiences with
Small and medium-sized businesses look for new customers on social media Small businesses are delving into social media marketing with fervor. Small and medium-sized businesses (SMBs) surveyed in April 2011
Google+ has been live for just 2 weeks, and in that time only those with access to an invite have managed to sign up. Even then, the invites didn’t always
