In the past, many corporate hotshots scoffed at the idea of Internet marketing and often dismissed it as nothing more than some quint essential cyber fad. With the current economic
Social media marketing is popular but not critical Uptake of social media marketing among small and medium-sized businesses has become widespread. Research has suggested it’s a cost-effective, easy-to-use marketing channel
The fastest growing website in the history of the internet has been causing more and more news every week, it seems. As Google continues to improve on their social networking
More than half promote merchandise, but few can demonstrate monetization Retailers are using social media sites in a variety of ways, but many are still working to determine how this
Earlier this week, Mikal Belicove published a well-written but misguided article entitled “Five Lies About Social Media Marketing.” While several of his suggestions may be useful for marketers in certain
Time is short, money is tight and internet users are increasingly impatient for meaningful search results. People want information now, and they want it relevant to their needs. Give them
Marketers plan to extend social media ad investments Social network marketing is now de rigueur for most brands. eMarketer estimates that 80% of companies with at least 100 employees conduct
SEO is a difficult process and it continues to get more complicated as innovation and the evolution of how people find information on the Internet continues at breakneck speed. In
Sales collateral, packaging and direct marketing top budget list In the past few years, a tightened economy and a maturing online advertising industry have amplified the need for marketing programs
There is one rule that typically holds true for all small businesses: they care about their customers. To a small company, customers aren’t just another cog in the mechanism, they’re
