Marketers often struggle with deciding where to place their bets on mobile. Optimizing Web sites for different device sizes and deciding to invest in mobile applications is a daunting and
The obvious way to start this list would be to mention Oreo at the Super Bowl. But there is no need to rehash all of the details about this much-covered,
Facebook took a step towards offering a mobile ad network on Wednesday with a small test running Facebook ads in mobile apps from other publishers. “Our aim is to demonstrate even
If content marketing isn’t already a top priority, it should be. As most businesses are well aware, personalized, interactive marketing is critical to boosting web traffic and reaching customers. The
January 21, 2014 /PRNewswire/ — The Internet Marketing Association (IMA) has announced that David Krauss has joined the organization’s Board of Directors. Krauss currently serves as Senior Director of Marketing
Social media can be used to bring people together to help a cause, to unite protesters, to aid a revolution and even to support an uprising. Martin Luther King, Jr. was a
Marketing to business has some inherent challenges that consumer companies, for the most part, don’t have to deal with. (B2C has its own issues, of course.) Attribution, ROI, influencers. .
Cross-screen commerce has become a focus for many brands. Consumers are looking for convenience and instant access to their favorite stores and products. As mobile technology has grown increasingly “smarter,”
