By Jessica Lee, contributor for Search Engine Watch: Would you like the ability to target ads based on parental status? It looks like Google AdWords is testing that feature in the
It’s the middle of 2014, and achieving top rankings on Google search results is a different proposition compared to when I launched my company 10 years ago in 2004. Back
By John Haydon, Contributor for Social Media Examiner: Do you want to create blog posts people can’t help but share? Have you used Facebook to find content that’s most appealing to
Designed by Ware Malcomb Ware Malcomb, an award-winning international design firm based in Southern California, recently announced that construction has begun on Shade, a new luxury boutique hotel located at
By Justin Choi, CEO, Nativo In digital circles, native advertising has increasingly garnered popularity as a new form of marketing that can potentially save display from its own demise. Major
By Keith Laska, IMA, International Executive Council Yes, we all agree that high quality content is a key ingredient to any successful marketing campaign in today’s digital, hyper-connected world. But
By Christy Uher Ferguson I recently read that by 2015, mobile phone usage and browsing will surpass desktop computer usage. The effect? As marketers, CMOs, and brand-builders are seeking new
The IMA has worked through a number of channels to identify and appoint the most progressive Women Leaders in Internet Marketing to a coveted list reviewed and approved by our
Article Submission from MediumWell: Most companies working to drive more traffic to their site know the frustration of seeing so many visitors, but not seeing them all converting into buyers.
By Anna Lewis, Google Analytics Analyst for Search Engine Watch: The majority of reports in Google Analytics are made up of data that is automatically collected with the basic Google Analytics code
