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Written by  by Darrell Etherington (@drizzled): Contributor for TechCrunch Google has acquired Titan Aerospace, the drone startup that makes high-flying robots which was previously scoped by Facebook as a potential acquisition target (as

Written by Kevan Lee: Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads

IBM deal for SaaS-based Silverpop will boost marketing automation, challenging Oracle’s Responsys and Salesforce.com’s ExactTarget. IBM has a deep portfolio of marketing technologies, thanks to its acquisitions of Unica, Coremetrics,

By Jeff Fuhriman User expe­ri­ence (UX) is short­hand for how a per­son feels when vis­it­ing and nav­i­gat­ing your web­site or appli­ca­tion, as well as how the indi­vid­ual per­ceives its value, use­ful­ness,

By Gary Schwartz On a plane run from Cleveland last month, I circled a line in Nate Silver’s book,The Signal and The Noise, where he writes. “Our brains, wired to

By Kyle Lacy, Contributor for ExactTarget Social media, email, mobile messaging, and web channels host a number of customer-brand interactions, from social media advertising to customer service. Since ownership of these digital channels has

Written by RITIKA PURI, Contributor for The Next Web: Marketers are making significant investments in content marketing, and rightfully so. According to Rishi Dave, chief marketing officer at Dun & Bradstreet,

by Ingrid Lunden (@ingridlunden) Contributor for TechCrunch Global ad spend is on track to grow 5.5% this year to $537 billion, while Internet advertising will account for nearly one-quarter of that, at $121

Written by Kevan Lee. Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much? I tend to get carried away. And for the times