Welcome, On behalf of the Internet Marketing Association (IMA), I would like to invite you to our 2014 Delegation, Leadership Experience in Washington, D.C. Whether you’re facing a legislative or regulatory challenge, or need long-term
Written by Steven Bailey is eCommerce and Digital Marketing Consulting Executive at Deloitte Digital: We all know that good relationships take effort, time, and a personal investment. The same holds true
Despite YouTube’s undeniable popularity among consumers, marketers seem to be less familiar with the platform. Market-research firm eMarketer expects that just two in five U.S. companies, or 40.5 percent, will
Written by Andrea Smith, Contributor at ExactTarget Email designers have a unique role—we’re the gatekeepers for worldwide email consumption. With such a great platform to help drive ROI and change the
Written by Patricia Redsicker, Contributor for Social Media Examiner: Are you managing social media for your business? Do you pay attention to the trends happening across the social web? If so,
By David Yoakum, Contributor at Adboe Blog: What are the key ingredients for building a successful Web analytics organization? You can be a great individual analyst, but for your team to
Rob Salkowitz, Director of Strategy and Content, MediaPlant In March of last year, my company, MediaPlant, launched a year-long research project investigating trends in the future of digital marketing, sponsored
Written by Adam Singer | March 17, 2014 | I have been bullish on data as long as I can remember, exemplified recently by posts such as “Data-Driven Leadership Is Your Organization’s Future,”
Written By EMIL PROTALINSKI, Contributor for The Next Web: Facebook today introduced 15-second video ads, which will start playing without sound as they appear on screen and stop if you scroll past. If you
Written by Kurt Wagner, Contributor for Mashable Twitter wants users to think “photo first” when they send a tweet, and there’s a good reason why. Tweets that include photos or video links are
