By Sinan Kanatsiz, Chairman IMA The IMA will host its first official 2015 International Leadership Gathering at beautiful Grand Cayman in the Cayman Islands on Thursday April 9, 2015. The
On behalf of the IMA you and a guest are formally invited to IMA’s next International Delegation Experience in the Cayman Islands. The Honourable Alden McLaughlin MBE, Premier of the
The first 90 days in any role are critical for success, so having a strong plan of action from the start is key. This is especially true for new CMOs,
Guest Frank Luntz (@FrankLuntz) CEO of Luntz Global is also a contributor for both Fox News and CBS. An expert in communication strategy, TIME Magazine wrote, “If words are a weapon,
In evaluating your overall choices, we used a fairly standard list of traditional and more recent marketing channels, including: print, trade shows and events, direct mail, radio, press releases, video,
[:en] Guest Andrea Ward (@awatpa) is the Vice President of Marketing for Oracle Marketing Cloud (@OracleMktgCloud). With an MBA in International Finance, Andrea has had a lengthy career in many
A BrightTALK Academy webinar with Melanie Turek, VP Enterprise Communications, Frost & Sullivan and Sinan Kanatsiz, CEO and Founder IMA The Webinar aired Live on January 20, 2015 at 10:00
By Hillary McKenzie-Cahill, Vice President of Marketing, Cayman Enterprise City How do you successfully promote a little island nation in the Caribbean, to the entire world? The Cayman Islands appears
With today’s multiplicity of promotions, marketers must constantly innovate new methods to deliver contextual and personalized messaging to consumers. Effective marketing is no longer ‘one-size-fits-all.’ In order to combat this
By Jeanniey Mullen, Vice President of Marketing, NOOK by Barnes and Noble As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the
