Consent and reciprocal value resonate most with consumers As digital touchpoints become more extensive and increasingly elaborate, companies are changing tactics to increase customer retention. Lessons learned from email marketing—where
Email currently most effective lead generation tactic It’s no surprise that business-to-business marketers and agencies are looking for leads online. A February 2012 survey of B2B marketing and agency professionals
Whatever you think about Dropbox‘s place in the future of communication, the company has been on a roll this year. Following up on a big redesign last week, which cleaned up navigation,
For the first time, more than 100 million Americans have smartphones, according to a report by research firm comScore MobileLens. The smartphone category exceeded that figure in January, the report
Since the days of Google Buzz, the +1 button has been a mystery to users and content producers alike. It’s different from Facebook’s “Like” button, in that it doesn’t directly share content to a user’s
Super Bowl XLVI host city Indianapolis has concocted a new way to deal with the madness that comes with managing the world’s biggest annual sporting event. The solution? The Super
New York City is taking another step toward becoming Silicon Alley — the East Coast’s own tech hub — with the grand opening of the city’s first software engineering-specialized high
The White House’s social media moguls turned to Twitter, Facebook, Flickr and YouTube to drum up public support for extending the payroll tax cut last week, once it became clear
Marketers still focusing on soft metrics, can’t gauge ROI From the early days of the internet, the prospect of detailed metrics fueled the promise that online advertising could yield unprecedented
Following a strong Black Friday, U.S. online sales for Cyber Monday amounted to $1.25 billion, up 22% from 2010′s record highs, according to comScore. In separate surveys, IBM and eBay
