Necessity of Social Media Marketing
Over the last few years, social networking has exploded in popularity. Consequently, it is now imperative for businesses large and small to maintain an online presence, in order to effectively
January 29, 2015
Over the last few years, social networking has exploded in popularity. Consequently, it is now imperative for businesses large and small to maintain an online presence, in order to effectively
By Jodi Murphy, Marketing Director, EUXmedia A new year means a new chance to get your digital content house in shape. It’s important to strike while the iron is hot
2014 was a memorable year for the IMA: our annual conference, IMPACT14, held in September in Las Vegas hosted a record number of attendees and brought together a record number of partners and
By Patrick BoulardCOO and Head of the IMA Research LabInternet Marketing Association At a time when Television seems to be under constant attack from streaming services such as Netflix and
With Kaitlin Stich, Content Marketing and Cameron Jahn, Product Marketing at BrightTALK Live on January 29, 2015 at 9:00 am Pacific. Replay available immediately after. In 2015, marketers will be
By Jeanniey Mullen, Vice President of Marketing, NOOK by Barnes and Noble NOOK has partnered with ThinkVine on this white-paper We live in a highly connected world where real‐time access
From a budget perspective, marketing continue to enjoy a strong position, with 49.36% reporting budget increases in percentage terms, and over 40% reporting no change from 2014. Only about 10%
In June of 2012, an individual named Edward Snowden went into hiding after leaking information on the United States’ PRISM Program, which had the permission and the capabilities to perform
Last week we posted the first section of our 8 part series on Key Marketing Trends for 2015. Today’s installment explores marketers key concerns for the coming year Key concerns to Marketing’s