With the advancement of technology, marketing tactics evolve with changing strategies and methodology for message optimization. Yet today, one of the greatest marketing tactics is grossly underutilized. When advertising was
With the holiday season bearing down on us, big data is poised to play a bigger role than ever in helping retailers gain an advantage. When customers go to a
By Will Oremus, Senior Technology Writer, Slate My headline here is slightly tongue-in-cheek. Google, whose pre-eminence among search engines is well-established, will probably not lose much sleep over Yahoo’s re-emergence
By Erika Weinstein, CEO and Founder, eTeam Executive Search Fall is here, Halloween is just behind us and I was reflecting on what people dressed up as this year. What
By Bill Vreeland, Sr. Director of Business Development, EUXmedia According to a report from eMarketer, views of branded video ads approached 3 billion in the second quarter of 2014. Another
By Dominick Sirianni, Vice President Interactive Education & Thought Leadership, Internet Marketing Association At imanetwork.org/webinar, Radius CEO Darian Shirazi recently completed a presentation helping IMA members learn to use data
By Anthony Ha (@anthonyha), Writer, TechCrunch Kiip bills itself as “mobile advertising people like,” but now it’s trying to apply that model outside of advertising itself. The startup is also
Video [youtube youtubeurl=”OtthdsqNVDA” ][/youtube] Guest Darian Shirazi (@darian314) is today’s guest on IMA Leader. Go here to listen to our episode 015 that first introduced Darian to the IMA audience.
Adobe has emerged as a leader in the rapidly growing software marketing sector. By having “distanced itself from the pack” of competitors, all according to a Forrester Research report being
Today, Microsoft launched the new Visual Studio, Community 2013 edition, which basically replaces the previous offering of Visual Studio Express the company has been offering in the past. The difference
