024: Frank Luntz: Social Media has its place
Guest Frank Luntz (@FrankLuntz) CEO of Luntz Global is also a contributor for both Fox News and CBS. An expert in communication strategy, TIME Magazine wrote, “If words are a weapon,
February 18, 2015
Guest Frank Luntz (@FrankLuntz) CEO of Luntz Global is also a contributor for both Fox News and CBS. An expert in communication strategy, TIME Magazine wrote, “If words are a weapon,
This week, Facebook rolled out its latest advertising reporting tool in its portfolio for marketers. Similar to Google, Facebook uses a mix of bid prices and relevance scoring to determine
In evaluating your overall choices, we used a fairly standard list of traditional and more recent marketing channels, including: print, trade shows and events, direct mail, radio, press releases, video,
[:en] Guest Andrea Ward (@awatpa) is the Vice President of Marketing for Oracle Marketing Cloud (@OracleMktgCloud). With an MBA in International Finance, Andrea has had a lengthy career in many
A BrightTALK Academy webinar with Melanie Turek, VP Enterprise Communications, Frost & Sullivan and Sinan Kanatsiz, CEO and Founder IMA The Webinar aired Live on January 20, 2015 at 10:00
By Hillary McKenzie-Cahill, Vice President of Marketing, Cayman Enterprise City How do you successfully promote a little island nation in the Caribbean, to the entire world? The Cayman Islands appears
Video is the most powerful tool available to marketers today. If you aren’t prioritizing video marketing within your portfolio, then you’re missing a big opportunity. I’ll let you in on
With today’s multiplicity of promotions, marketers must constantly innovate new methods to deliver contextual and personalized messaging to consumers. Effective marketing is no longer ‘one-size-fits-all.’ In order to combat this
By Jeanniey Mullen, Vice President of Marketing, NOOK by Barnes and Noble As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the
Internet Marketing Professionals from across the northwest gathered at Westland Distillery in Seattle last night to launch the first of 200 regional chapters of the Internet Marketing Association (IMA). The