Marketing Challenge – Mixing Editorial with E-commerce
For many e-commerce sites looking to expand their audience, one idea has been to write editorial content next to their products, such as a blog or series of articles, which
May 27, 2014
For many e-commerce sites looking to expand their audience, one idea has been to write editorial content next to their products, such as a blog or series of articles, which
Written by Jennifer Wong, Director of Marketing at HasOffers Mobile devices – and the apps contained within them – are increasingly “always on.” This always on phenomenon presents a perfect opportunity for
Written by BRIAN HONIGMAN, contributor to Mashable, Forbes, the Huffington Post, Entrepreneur, Business Insider and others: When using Google AdWords, Facebook ads or other forms of paid online advertising; it’s important
Written by Chris Jacob: In 2014, Facebook celebrated its 10th anniversary, making it one of the leading social platforms and a pioneer in social advertising. In those ten years, it’s
Written by Lisa Buyer, Author of “Social PR Secrets“: For entrepreneurs looking to swim with the SEO sharks; think of this business rule: Always ask yourself how someone could preempt
Written by Emil Protalinski, technology journalist writing for The Next Web: Social discovery and sharing platform Shareaholic today updated its browser share report, showing how the market has changed in the last eight months. While Chrome
Written by John Gagnon, Bing Ads Evangelist (aka “search nerd”) at Microsoft: In the relentless hunt for more conversions, being number one has never been so important in a digital marketing. But how
Written by Drew Beechler, Content Strategist on ExactTarget’s Global Content Marketing & Research team: This week Pinterest announced the next phase in their business with Promoted Pins. They announced the plans back in September, but
Written by Jim Yu, founder and CEO of BrightEdge: To increase the chances of winning budget, you need to sell SEO like a CMO. Here’s how to find the data you need to
Written by Giselle Abramovich, Senior & Strategic Editor at CMO.com: Online shopping has become a multibillion-dollar revenue stream–not to mention it has completely turned the path to purchase on its head. What retailer doesn’t