Written by Kevan Lee: Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads
IBM deal for SaaS-based Silverpop will boost marketing automation, challenging Oracle’s Responsys and Salesforce.com’s ExactTarget. IBM has a deep portfolio of marketing technologies, thanks to its acquisitions of Unica, Coremetrics,
By Jeff Fuhriman User experience (UX) is shorthand for how a person feels when visiting and navigating your website or application, as well as how the individual perceives its value, usefulness,
By Gary Schwartz On a plane run from Cleveland last month, I circled a line in Nate Silver’s book,The Signal and The Noise, where he writes. “Our brains, wired to
By Kyle Lacy, Contributor for ExactTarget Social media, email, mobile messaging, and web channels host a number of customer-brand interactions, from social media advertising to customer service. Since ownership of these digital channels has
Written by RITIKA PURI, Contributor for The Next Web: Marketers are making significant investments in content marketing, and rightfully so. According to Rishi Dave, chief marketing officer at Dun & Bradstreet,
by Ingrid Lunden (@ingridlunden) Contributor for TechCrunch Global ad spend is on track to grow 5.5% this year to $537 billion, while Internet advertising will account for nearly one-quarter of that, at $121
Written by Kevan Lee. Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much? I tend to get carried away. And for the times
Written by Tim Wilson, Partner, Web Analytics at Demystified: Considering how much companies invest in marketing across multiple channels, I’m often surprised that more don’t take advantage of sophisticated tools to measure whether those
Written by Kyle Lacy, contributor for the ExactTarget Blog: No two CMOs are alike in how they drive innovation and growth. I’ve seen fellow CMOs disrupt, solve problems, and dismantle silos
