Written by BRIAN HONIGMAN, Contributor for the next web: Visuals are an essential aspect of your marketing campaigns, especially when it comes to your email messaging on behalf of your
Written by Chris Jacob, Contributor for ExactTarget: Digital advertising has grown in waves with display, email, affiliate and search engine marketing being the major channels in the first wave. Then as
Written by Steven Bailey is eCommerce and Digital Marketing Consulting Executive at Deloitte Digital: We all know that good relationships take effort, time, and a personal investment. The same holds true
Despite YouTube’s undeniable popularity among consumers, marketers seem to be less familiar with the platform. Market-research firm eMarketer expects that just two in five U.S. companies, or 40.5 percent, will
Written by Andrea Smith, Contributor at ExactTarget Email designers have a unique role—we’re the gatekeepers for worldwide email consumption. With such a great platform to help drive ROI and change the
Written by Patricia Redsicker, Contributor for Social Media Examiner: Are you managing social media for your business? Do you pay attention to the trends happening across the social web? If so,
By David Yoakum, Contributor at Adboe Blog: What are the key ingredients for building a successful Web analytics organization? You can be a great individual analyst, but for your team to
Written by Adam Singer | March 17, 2014 | I have been bullish on data as long as I can remember, exemplified recently by posts such as “Data-Driven Leadership Is Your Organization’s Future,”
Written By EMIL PROTALINSKI, Contributor for The Next Web: Facebook today introduced 15-second video ads, which will start playing without sound as they appear on screen and stop if you scroll past. If you
Written by Kurt Wagner, Contributor for Mashable Twitter wants users to think “photo first” when they send a tweet, and there’s a good reason why. Tweets that include photos or video links are
