How Breaking A World Record Can Boost Your Marketing Campaign

By Guinness World Records North America, Inc

Most likely you know Guinness World Records because of their iconic book and have seen news or social media posts about impressive record-breaking feats from around the world. However, have you ever wondered what impact breaking a world record can have on a brand’s marketing strategy? 

Commercial brands can also use the power of record-breaking to propel their marketing strategies and increase their reach. A campaign can instantly gain global recognition by licensing the Guinness World Records logos and word mark for use across campaign assets before, during, and after the attempt.

Whether companies are looking for a unique way to launch a product, celebrate an anniversary, engage employees, or boost a marketing campaign there is basically a world record for each objective. Guinness World Records offers a wide array of record categories that can take place on-site or online, to reach local or global audiences.

The consultancy services division at Guinness World Records specializes on helping brands find the perfect record to meet their campaign objectives and are on hand to offer advice and creative ideas at each stage of their record-breaking journey.

Attempting and holding a Guinness World Records title can prove to be a powerful tool in communicating and certifying a company’s accomplishments. 

To see examples of world records by companies from around the world, here’s a brief round up with some of the most exciting commercial records of 2022:


Most laptops toppled in a domino fashion

On 13 May 2022, the impressive amount of 2,910 laptops were put together in a long, curvy line on the floor of Technology Recyclers’ headquarters in Indianapolis, Indiana, USA to break the Guinness World Records title for most laptops toppled in a domino fashion.

Technology Recyclers is a computer and electronics recycling company that decided to attempt this world record title as a fun way to highlight the importance of what they do.


Most couples eating a single piece of spaghetti simultaneously

Eating a shared piece of spaghetti as a pair, before the pasta breaks or leads the two participants lips to meet, is known as an ‘Italian Kiss’.

Upgrade Estate brought 433 couples together to break the record for the most couples eating a single piece of spaghetti simultaneously in Ghent, Belgium, on 13 May 2022.

The housing association creates and manages buildings for students, young professionals and mature growth businesses with a strong focus on connecting people.


Largest uncut emerald

The world’s largest uncut emerald, unearthed in Zambia, weighs in at an extraordinary 7,525 carats (1.505 kg / 3 lbs and 5.09 oz).

The emerald was first discovered by geologists Manas Banerjee and Richard Kapeta and their team in July 2021 at the Kagem mine located in Zambia’s Copperbelt Province.

The gigantic gem was named Chipembele, meaning “rhino” in the local indigenous dialect of the Bemba people of Zambia.


Largest macaroni and cheese

On 29 July 2022, Schreiber Foods Inc. achieved the Guinness World Records title for the largest macaroni and cheese with the help of their employees in Logan, Utah, USA.

The American food company cooked a super-sized macaroni and cheese weighing in at a whopping 2,151 kg (4,742 lb 2.29 oz), setting a new world record.


Fastest towed bicycle

Austrian athlete Elias Schwärzler pushed his mountain bike to the limit, breaking the record for the fastest towed bicycle by racking up a speed of 272.934 km/h (169.593 mph) in Schipkau, Germany on 22 May 2022.

The 26-year-old professional mountain biker and influencer regularly films stunts featuring the humble bicycle on his YouTube channel.


Is your company or organization ready to break a world record in 2023? Find out more about Guinness World Records here.

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