In the ever-evolving landscape of digital marketing, there’s a rising star, and its name is Artificial Intelligence. As a multi-location marketer, staying ahead is essential. AI isn’t just an opportunity to keep up; it’s your chance to lead and outpace competitors.
You could easily argue no one quite understands the importance of staying ahead of the curve as a marketer. With an eye for data and an ear to the ground, marketers are on the hook for understanding how people are navigating the path from prospect to customer and what, specifically, resonates with them across that buying journey. The role that requires a high degree of innovation and an optimistic, open-minded attitude to embrace change and try something new.
Lately, though, that need to embrace change and try something new has felt like a near daily challenge…especially when it comes to Artificial Intelligence (AI). When ChatGPT was created in 2022, marketers felt like they still had some time. It was almost too new, and while there were some solutions available on the market, it wasn’t until the summer of 2023 that the fever caught on like wildfire with the broad application of Generative AI.
AI is transforming marketing with a vengeance we haven’t seen in decades, and it’s forcing the marketing community to grapple with a really big question: Adopt or not?
We know marketers are using AI tools—we’re creating them here at SOCi with Genius, and we’re vetting the marketing use cases that make the most sense for our team. But we also know that early adoption doesn’t take away from the fact that AI is still pretty confusing and challenging to navigate. For one, if you have started leveraging AI, how can you be confident you’re doing it right? And if you haven’t, how do you get started?
Whether you’re at the start of your AI journey or driving marketing innovation for your industry, we are here to help you navigate the transformation ahead. To do so, SOCi asked 300 multi-location marketers everything from how confident they are in their understanding and use of AI in marketing to what challenges they’re facing when integrating AI into their marketing strategies and workflows…and everything in between.
What we discovered was marketers are already experiencing some highs with early usage, and the majority feel very / somewhat positive about the current pace of AI development and its effect on their marketing strategies (awesome!). But we also found more than a few surprising “whoas” and areas where marketers have some growth to do, as 69% of marketers believe that marketers leveraging AI will replace marketers that don’t.
What does it all mean? For one, no matter the stage of AI transformation you’re currently in, you aren’t alone. You can dig into the Highs, Lows, and Woahs of AI, and what multi-location marketers need to know NOW, by downloading the full report here.