For the last few years, AI systems have been built and trained on internet data—scraped from websites, social media, and digital archives—often without permission or oversight. But now, a new phase in AI’s evolution is beginning: the “post-scraping era,” in which responsibly sourced, high-quality, rights-managed data is paramount. Veritone is leading this charge, leveraging its decade-plus expertise to help organizations transition from the outdated, anything-goes approach to data toward one rooted in governance, accuracy, and value creation.
For example, using Veritone Data Refinery (VDR), content owners, broadcasters, global brands, and government organizations are transforming their unstructured media—like video, audio, and sensor streams—into organized, rights-managed datasets built for AI-driven insights and monetization. The solution is seeing particular demand among media organizations, which are using VDR to unlock the full potential of their extensive archives. With capabilities like automatic metadata tagging and embedded rights management, these companies are making their dormant content available for licensed use by consumers and other content creators, as well as by AI companies that need genuine, rights-cleared media for model training.
Building on this momentum, Veritone formed a new partnership this year with edge hyperscaler Armada. Together, they’ve launched an “edge-to-enterprise” system capable of analyzing massive amounts of audio, video, drone, and sensor inputs in real time, even in remote or disconnected settings. For public safety, this means faster decision-making and stronger digital evidence workflows. For media and live events, it enables instant highlight generation, enriched metadata, and seamless ways to monetize content.
This innovation is part of Veritone’s broader push to show how responsibly managed data isn’t just a legal or ethical necessity—it’s a strategic advantage. In the third quarter of 2025, the company expanded partnerships with major media organizations, including CBS, Guinness Book of World Records, and Newsmax, supported new NIL and archival licensing initiatives, and continued deploying Veritone applications across federal, state, and local agencies. From accelerating content discovery to powering next-generation AI training sets, Veritone’s approach is helping organizations move from siloed archives and raw data streams to assets that are structured, discoverable, and ready for reuse.
As AI evolves, the stakes for data quality and transparency are getting higher. Organizations that embrace rights-managed, ethical data practices will be the ones to thrive in this rapidly changing landscape. Veritone’s forward-thinking approach is providing a framework for what responsible AI looks like in action, ensuring a future where AI tools are as trustworthy as they are powerful.