June 2, 2023 Dear IMA Advisory Board, Please help me welcome Gus Schmedlen, EdD, to the Internet Marketing Association board of advisors. Gus Schmedlen, EdD serves as Chief
www.impact23.live We are pleased to share that Palmer Luckey will be a featured host and speaker at IMPACT 23. His expertise in both virtual reality and defense innovation makes
Garden Grove Strawberry Festival Featured in NBC Los Angeles Eating 63 succulent strawberries over the colorful course of one sweet summertime? If you’re a fan of the juicy, seedy,
By Dr. Garth Andrus, President and CEO, Cognixia Generative AI technologies (hereafter referred to as GenAI), like ChatGPT and others, are rapidly changing the way businesses operate, automate, and
By Frederick Vallaeys, CEO, Optmyzr At Google Marketing Live 2023, Google announced a number of new features and products that use artificial intelligence (AI) to help advertisers reach their
IEC Member Boustead & Company’s investment bank Boustead Securities underwrote the firm commitment IPO on Nasdaq of Japan’s leading crowdfunding real estate portal Syla Technologies of Tokyo, a $150 million
VidMob recently took the stage at AdWeek Europe with Kraft Heinz to talk about the specific ways in which Kraft Heinz is optimizing their creative strategy at scale using AI.
By Tompkins Solutions Warehouse automation is no longer an option but a necessity these days, as companies continue to face growing order volumes and strict service level agreements (SLAs)
So far, the second quarter of 2023 has marked the end of more efficient spending on traditional PPC platforms. Ecommerce brands had been reaping the rewards of lower CPM and CPC in Q1 after the higher costs of peak retail moments in Q4, and now those metrics are starting to increase again. Read on to see more findings from Hawke Media’s HawkeAI’s benchmarking tool!
By Stephen Rapier, PhD is an Assistant Professor of Marketing at Pepperdine Graziadio Business School As social media platforms continue to grow, marketers view influencers and their followers as
